You are a Technical Architect tasked with providing technical guidance and implementation strategy to a new Zendesk customer, Acme Co., who will be launching their customer service efforts on the Zendesk platform and will be using both Zendesk Support and Guide. Acme is a business-to-consumer organization that provides goods and services to its customers. Acme maintains a customer database that contains important information about each customer. It is important for Acme agents and operations to view this customer information while handling customer service requests. The customer-service leadership team at Acme is looking to Zendesk to provide consultation around the available options, considerations, pros and cons, best practices, and any other important implementation design criteria in order to understand the optimal approach for integrating their customer database with Zendesk. As a technical architect, provide Acme with the following three options to meet their needs: ● Data Import & Synchronization ● Single Sign-On ● Custom Lookup App
