Apple reviews

4.1

79% would recommend to a friend

(43,144 total reviews)
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Tim Cook

86% approve of CEO

73% positive business outlook

Apple has an employee rating of 4.1 out of 5 stars, based on 43,144 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Apple employee rating is in line with the average (within 1 standard deviation) for employers within the Informationstechnologie industry (3.9 stars).

Reviews by job title

43K reviews
4.0
Dec 13, 2008
Recommend
CEO approval
Business Outlook

Pros

Recognition of the company name by general public. Employee discounts/benefits. Free meals at times. Company hierarchy is pretty flat, easy access to upper management. Developers, QAs, marketing, documentation, managers, ...etc. all work together as a team, in constant communication. Most of the first line manager are very technical, often required to code just like the other developers, so it's easier to communicate with the manager. Get to work on great products that have profound impact on people's daily life.

Cons

Telecommuting is not encouraged. Some pressure to keep "innovating" and coming up with new ideas. Hard to keep with the fast pace and long hours. Burn out work schedule is expected for at least 2-3 months before every major release. Even during non-deadline time, the younger, fresh out of college students would volunteer to work nights and weekends for no apparent reasons. The culture makes the work/life balance harder for those who have family.

3.0
Sep 20, 2008
Recommend
CEO approval
Business Outlook

Pros

The company is charged and on a roll. Products are exciting and the recognition is good for the ego. If you want to get to the heart of all things Apple, you need to work there. Few outside experts exist. The facilities are top notch, the food great (and subsidized) and the general culture makes day-to-day interactions easy. The benefits package offers the best healthcare (United), a 401k match, stock options plan, health club, and an extensive discount-sharing program with third party vendors.

Cons

Too much work for engineering teams. Most Directors/VPs want to hire more engineers, but they fail to hire enough QA to support them. QA is strained to the hilt throughout, especially in Mac Engineering, iPod and iPhone. Though management promises to do better, projects generally end up demanding weekend after weekend of commitment, or risk being labeled "not a team player." Most entry-level QA positions pay below the market average, and demand more time. In the end, Steve Jobs stands up at a comm meeting and offers a round of applause for everyone's families, but no profit sharing.

3.0
Aug 11, 2025
Recommend
CEO approval
Business Outlook

Pros

Outstanding Product Portfolio & Training: Apple's business solutions are genuinely best-in-class, and the company invests heavily in employee education. The transition from consumer to business sales opened up incredible opportunities to work with SMB clients and understand complex IT implementations. Product knowledge training is comprehensive and ongoing. Strong Compensation & Benefits Package: Competitive salary structure. Benefits package is solid across healthcare, vacation time, and employee purchase programs. Financial compensation kept pace with industry standards throughout my tenure. Professional Development Opportunities:  Initial career progression is possible - my move from other areas of the store to Business Pro demonstrates early-career growth potential. However, advancement becomes extremely limited once in specialized roles like Business Pro. The vertical offers no clear promotion path in Canada beyond store leadership positions, which typically require political navigation and relationship management skills that have little to do with actual job performance or business results. Supportive Team Environment:  Direct colleagues and immediate team members are generally collaborative and knowledgeable. The shared passion for Apple products creates genuine camaraderie among frontline staff who believe in what they're selling. Market-Leading Technology:  Working with cutting-edge hardware and software keeps the role engaging. Being able to recommend solutions you genuinely believe in makes client conversations authentic and successful.

Cons

Declining Management Integrity:  Increasing pressure from management to bend or break established business conduct policies. When ethical concerns are raised about questionable practices, the response is often defensive rather than corrective. This creates an uncomfortable working environment for employees who value professional standards. Limited Autonomy in Client Relationships:  Business Pro role has become increasingly restrictive in terms of client management flexibility. Corporate policies often conflict with what's actually best for business clients, creating tension between serving customers well and following directives. Daily workflow is constantly interrupted by management obsessing over metrics that don't reflect actual business performance or client outcomes. Inconsistent Leadership Standards: While Apple preaches high standards, there's growing disconnect between stated values and actual management practices. Some managers model the behavior they expect, while others operate under different rules entirely. Retail Culture Constraints: Despite handling enterprise-level accounts, the role is still heavily influenced by retail operational mindset. This can limit the strategic approach needed for complex business client relationships. Dead-End Career Path:  Business Pro role becomes a career plateau with virtually no advancement opportunities within the business vertical. Store leadership positions are the only promotion path available, and these typically go to candidates based on political relationships rather than business performance or technical expertise. Excessive Metrics-Driven Micromanagement:  Daily operations are dominated by tracking meaningless KPIs that have little correlation to actual business outcomes or client satisfaction. Management frequently panics over minor metric fluctuations, creating unnecessary stress and diverting focus from genuine client relationship building and revenue generation.

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Glassdoor has 52,763 Apple reviews submitted anonymously by Apple employees. Read employee reviews and ratings on Glassdoor to decide if Apple is right for you.