Designit reviews

If you’re a creative, strategist, or design practitioner considering a role at Designit, I strongly urge you to reconsider — especially in light of their recent policy shift that ties utilization directly to performance. While this may sound like a standard metric on paper, it’s a deeply flawed approach for anyone working in the creative or consulting space. Utilization is not always within the control of individual team members — especially when project availability, resourcing decisions, or client delays are dictated by leadership. Holding people accountable for billable hours when there’s no billable work available is not only demoralizing, it’s bad business and worse ethics. What’s more troubling is the context: Designit’s parent company, Wipro, is known for erratic management, poor communication, and treating people as headcount, not talent. This new “performance” policy appears to be a thinly veiled attempt to quietly push people out without calling it a layoff. By doing this, Wipro/Designit can avoid triggering the WARN Act, skip severance, and potentially limit unemployment payouts — all while framing it as individual underperformance. This is not how a true creative agency treats its people. It’s how a corporation in decline shields itself from legal and financial responsibility. There are plenty of firms out there that value craft, collaboration, and culture — this just isn’t one of them anymore.

Wipro management says good words about intentions and goals but their actions are all about short sighted and unrealistic demands. This has undercut all efforts to build a good company in North America. Since the merger with a marketing company, Designit leadership has had no idea what the company sells or how to create a realistic competitive offering in the marketplace. Being an end-to-end, onshore, design delivery big-box discount store is not an idea that intelligent or experienced leaders would come up with. Little wonder because the leaders seem to be hired for their ability to craft a personal persona and a seemingly empathetic message with nothing behind either. They generally hire the wrong people for the wrong reasons and promote and punish based on a designer's willingness to "get along" with management. Skill, quality of work and creativity are ignored.