Pros
Excellent senior leadership that has demonstrated a lot of smarts by getting onboard with TAVI way ahead of the curve and greatly strengthening the company as a whole. Generous with stock grants and the stock purchase program to all employees, so that they really feel like owners. A lot of millionaires next door created due to stock accumulation over the last 10 years.
Cons
The surgical valve sales force is like the lumberjack trying to use an axe when the chainsaw (TAVI) is bring used more and more. Previous high market share with the surgical valves is now being eaten away by competitors with hemodynamically superior valves (Trifecta) and a number of disgruntled surgeons/cardiologists that were also-rans for TAVI site selection using competitive products.
