* "Customer Obsession" has become mostly just hot air. Decisions are made based on a product we "need" to get out based on the word of a VP 5 levels above us, regardless of the quality and impact on tech debt.
* Back end teams are so disconnected from front end that it becomes almost impossible to resolve back end gaps.
* Obsession with modernizing means 3 separate back end architectures that do the same things but all have feature gaps due to a lack of attention to feature parity.
* You will get to a point where you will read customer feedback and won't feel like you can do anything but agree with it.
