The objective for the inside sales team was constantly changing when I was there. This includes our compensation goals and metrics.
As a result, the inside sales team went from feeling like a minor league farm system for an outside sale position to a dead-end role with limited upward mobility. Most people joined this organization with upward mobility in the sales org as a major driver.
When the shift in organizational focus was combined with non-competitive compensation, around 20-40% below market rate, many people on the team left for other opportunities. This caused a severe depletion of talent in the inside sales organization and caused overall productivity and morale to fall.
By the time of my departure, there was some much needed change in both direct and senior management hopefully, this will lead to a change in the overall vision. I think that the level turnover in early 2021 was a wake-up call for PTC on the issues above and hopefully, they have made the changes necessary for the company to have an effective inside sales org.