adidas reviews

70% of my time was spent doing production/development, 30% on actual design. Simple processes were over-complicated, and when suggestions where were made to help simplify, the standard response was, "welcome to Adidas." People who had been there for years were extremely negative, most of the younger designers wanted to be working at Nike. The sweatshirt of choice for the apparel team was Uniglo, not even an Adidas sweatshirt. I think this says something about the brand. There's a lack of integrity, absolutely zero passion behind the product. Targeted consumer is a 17 year old suburban boy, which leaves very little opportunity to push the envelope and there's no risk taking, at all. Obvious, current trends were ignored. The team I worked with was surprised to find out that denim silhouettes have changed in the last 8 years!!.

No career paths, outdated technology and equipment, European management that doesn't understand American pop culture, too much red tape, undefined rolls and responsibilities,