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We’re proud to announce that “Omni™ - Forward Thinking for a Smokeless World” has been named Global PR Campaign of the Year at the 2025 PRNEWS Platinum PR Awards in New York City on 7 October. This global recognition marks a defining moment in our transformation journey, and it underscores how Omni™ is reshaping the narrative around Tobacco Harm Reduction (THR). Launched last year, the Omni™ is intended to be a compendium of information that underpins our corporate and scientific strategy and offers insights into the work being done at BAT to create A Better Tomorrow™. It highlights the significant public health opportunity presented by THR and aims to spur dialogue with key stakeholders - scientists, public health authorities, regulators, policy makers, and investors. Today, Omni™ is active worldwide, connecting diverse audiences through tailored media, digital activations, and stakeholder engagement. Winning this prestigious award reflects the creativity, collaboration, and shared purpose of our global teams and partners who are driving the future of Tobacco Harm Reduction. It also signals that THR is becoming more prominent and accepted by stakeholders across different global sectors. Review the evidence. Join the conversation at https://ow.ly/WWoS50X9CWb. #BAT #Omni #PlatinumPRAwards #TobaccoHarmReduction #BetterTomorrow
McLaren Racing has done it again - congratulations to the team on their 2025 Constructors’ Championship win! This victory is a powerful reflection of teamwork, precision, and the relentless pursuit of excellence. At BAT, we are proud to collaborate with the McLaren Formula 1 Team, a partnership where we push boundaries together, combining creativity and performance to create impact that extends far beyond the circuit. Over the years, our collaboration has grown into a platform for meaningful innovation, transformation, and shared achievement. This year, our partnership reached new heights through initiatives that highlight our joint ambition: ✴️VELO London Takeover at Silverstone – a dynamic celebration of fandom and collaboration ✴️Vuse Ultra Launches at Monaco and Online Marketing Rockstars (OMR) – leveraging iconic moments to showcase premium innovation and leadership in digital and product excellence ✴️Live Your Fandom Global Campaign – delivering immersive experiences that reflect the cutting-edge collaboration and performance behind the McLaren team Through this partnership, BAT and the McLaren F1 Team continue to demonstrate the power of collaboration at the highest level. Here’s to achieving more, inspiring change, and celebrating success! #BAT #McLarenRacing #VELO #Vuse #glo #F1 #Innovation #Transformation
What do our Global Graduates love most about working at BAT? It’s the blend of meaningful work and everyday moments – like attending networking events, grabbing a coffee from the in-house barista, and being part of a team made up of over 12 nationalities. These aren’t just perks, they’re a reflection of a culture that supports, celebrates, and sets you up to thrive. 👉 Curious what your life at BAT could look like? Explore our career opportunities: https://ow.ly/a8Tp50WYBoM Join our Global Talent Community to keep updated on our latest roles: https://ow.ly/IY3C50WYBoL #GlobalGrads #BATPerks #LifeAtBAT #TomorrowCantWait
Our vision for A Better Tomorrow™ is a world where adult smokers, who would otherwise continue to smoke, have switched entirely from cigarettes to smokeless alternatives. A world where adult smokers make a Switch to Better. It's a world where Tobacco Harm Reduction (THR) is both understood and accepted. A year ago, we launched Omni™ to realise this vision. It serves as a dynamic resource with over 260 peer-reviewed studies, empowering informed discussions about THR among policymakers, public health experts, and scientists. The incredible engagement we've seen across social media and registrations on the website exceeding the targets that were set internally proves that stakeholders are ready for this dialogue. We encourage policymakers and decision-makers to keep exploring Omni’s insights and work with industry experts and researchers to achieve meaningful progress. Because a Smokeless World can only be achieved together. Download Omni™: https://ow.ly/gR0L50WY2UT #Omni #SmokelessWorld #1YearOfOmni
We asked our Global Graduates: what’s the biggest takeaway from their BAT journey so far? Some spoke about leading major projects early in their careers, while others highlighted the opportunity to take on international assignments and rotations within their function. But for many, the biggest takeaway was personal. Since joining the programme, they've gained a deeper understanding of the business, the people behind it, and themselves. At BAT, the Global Graduate Programme is more than a steppingstone. It’s a place to grow, challenge yourself, and lead with purpose. 👉 Explore your future with us: https://careers.bat.com. #GlobalGrads #GlobalGraduateProgramme #LifeAtBAT #TomorrowCantWait
We are proud to announce the nationwide launch in Japan of our most advanced heated tobacco products to date – glo™ Hilo, glo™ Hilo Plus and the exclusive virto™ sticks. Following a successful pilot of glo™ Hilo in June in Sendai, the birthplace of the glo™ brand, the glo™ Hilo platform is now available across Japan, delivering new levels of innovation, design, and user experience to adult tobacco and nicotine consumers. The national rollout includes glo™ Hilo Plus, glo™’s first two-piece Heated Product consisting of a charger pack and the EasySwitch™ heating pen. This premium device features Turbostart™ Quartz, heating up in less than 10 seconds, and combines refined design with enhanced performance. Integrated with the myglo™ app, it allows users to personalise their experience and manage their device with ease. And the journey continues – the glo™ Hilo platform will soon launch in Italy, Poland, and Serbia. The launch of glo™ Hilo platform marks a major milestone in our ambition of reaching 50 million adult consumers of Smokeless Products by 2030 and to become a predominantly smokeless business by 2035*. Congratulations to all involved - this milestone is a result of dedication, expertise, and collaboration. *Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://ow.ly/tnIZ50WTK5Q.
At the Global Forum on Nicotine 2025, a leading international event focused on nicotine science and harm reduction, we proudly showcased our latest science and innovation, reinforcing our commitment to Tobacco Harm Reduction. Our strategic goal is clear: to actively transition smokers completely from cigarettes to smokeless products and help Build a Smokeless World. 🎥 Meet the passionate minds behind our mission and see how we’re driving real progress in harm reduction. Watch the video below. #BAT #ABetterTomorrow #TobaccoHarmReduction #SmokelessWorld #GFN2025
Meet Brooke, a Marketing Global Graduate from Ohio, USA, whose journey with BAT has been marked by growth, connection, and proud achievements. A key highlight for Brooke was participating in the Grad Academy, a two-week programme designed to accelerate the development of Global Graduates from across our markets. The first week takes place virtually, while the second brings everyone together in London. The Grad Academy itself is an immersive experience, combining business simulations, leadership development sessions, and functional deep dives - not only deepening our graduates’ understanding of BAT’s global strategy but also laying the foundation for their growth as future leaders. Brooke shares how invaluable this experience was for her personal growth and networking, as she connected with peers from across the world, gaining new perspectives and learning opportunities. Ready to grow your career within a truly global organisation?👉 https://careers.bat.com #GlobalGrads #GradAcademy #TomorrowCantWait
When you join BAT, you’re joining a certified Global Top Employer with fantastic opportunities to boost your career. Earlier this year we've been named a Global Top Employer by the Top Employers Institute for the eight consecutive year! This prestigious recognition follows a rigorous evaluation of our HR practices across 38 markets and six regions. Ready to be part of something bigger? Tomorrow Can’t Wait, and neither should you!
🌍 Our world is full of exciting challenges. At BAT, we’re taking our entire industry into a brave new era, realising our vision to Build a Smokeless World. This journey isn’t easy, but every challenge is a chance to grow, push boundaries, and create bold, innovative ideas. Side-by-side with brilliant, creative, resilient people, we’re taking things into our own hands to enable positive change and make a lasting impact for generations to come. 🌟 Discover how we’re shaping careers that matter and building a legacy of impact. 🎥 Watch our new video and join us on this journey. Because Tomorrow Can’t Wait. #TomorrowCantWait #WeAreBAT #ABetterTomorrow
