How would you measure success for this product, and how is X doing so far? Please describe and calculate your 2-3 main KPIs. Come up with 1-2 hypotheses/ideas that could materially increase X's performance. Design a flow of diagrams, and/or screen wireframes, that support your hypotheses/ideas. Quantify the potential revenue impact of each of the changes Build a business case for why X should use Cancel For Any Reason How would you recommend merchandising the product, and where within the user experience? If helpful, can include a simple wireframe/mockup How would you recommend pricing it based on a % of the hotel stay amount? Explain what impacts you think pricing would have on the rest of the funnel How would you pitch the customer value to X to grab their interest? Include a simple business model/overview of the enterprise value it adds monetarily Feel free to make assumptions against the data below and create alternate business cases for growth scenarios