Macy's Visual Merchandiser interview questions

I applied online and was told to schedule an interview. I was coming from out of state (the location was a place I planned on moving to) and took a bus to get there. Due to traffic, what should have been a three hour ride, became four hours, so I was 20 min late to my appointment (and since everything was done online, I had no way of contacting the interviewers). When I arrived, I explained the situation, but they refused to see me and said I had to reschedule online to a different available day. Four hours to see them specially, and they turned me away. Even if it wouldn't have been a huge inconvenience for me to reschedule, I wouldn't have, since they are obviously missing their humanity with all this online stuff.