Sales Director Interview Questions

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Question 8 A/B Testing campaign: Measuring the impact of Criteo retargeting ads compared to a control group Number of Unique users Number of transactions on client site Group A exposed to Criteo banners 600,000 Group B Control group not exposed 50,000 a. Is it a problem to have a control group smaller than the Criteo group? Yes / No b. What incremental revenues per user Criteo has generated for the client advertiser (in dollar, rounded to the cent)? c. What total incremental revenues Criteo has generated for the client advertiser? d. With $200.000 revenues following clicks on banners for group A (post click), what is the related post view (view through) effect in revenues generated by Criteo campaign?
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Sales Director

Interviewed at Criteo

3.9
Jun 7, 2013

Question 8 A/B Testing campaign: Measuring the impact of Criteo retargeting ads compared to a control group Number of Unique users Number of transactions on client site Group A exposed to Criteo banners 600,000 Group B Control group not exposed 50,000 a. Is it a problem to have a control group smaller than the Criteo group? Yes / No b. What incremental revenues per user Criteo has generated for the client advertiser (in dollar, rounded to the cent)? c. What total incremental revenues Criteo has generated for the client advertiser? d. With $200.000 revenues following clicks on banners for group A (post click), what is the related post view (view through) effect in revenues generated by Criteo campaign?

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