Is ASDA a good company to work for as a Counter Assistant?

Counter Assistant professionals working at ASDA have rated their employer with 4.1 out of 5 stars in 38 Glassdoor reviews. This is a higher than average score with the overall rating of ASDA employees being 3.4 out of 5 stars. Search open Counter Assistant Jobs at ASDA now and start preparing for your job interview by browsing frequently asked Counter Assistant interview questions at ASDA .

Does ASDA pay Counter Assistant employees well?

Counter Assistant professionals rate their compensation and benefits at ASDA with 4.1 out of 5 stars based on 38 anonymously submitted employee reviews. This is 34.3% better than the company average rating for salary and benefits. Find out more about Counter Assistant salaries at ASDA.

What are the top reviewed jobs at ASDA?

Sales Assistant (475) , Customer Service (389) , Customer Assistant (350) , Checkout Operator (334) , Store Assistant (317) , Retail Assistant (289) , Sales Associate (281) , Colleague (278) , Section Leader (267) , Shop Assistant (247) , Cashier (217) , Shop Floor Assistant (196) , Customer Service Representative (195) , Store Colleague (190) , Home Shopping Picker (169)

What are the pros of working at ASDA according to real employee reviews?

"The pay is good and some of the staff really know how to team play." ((in 1060 reviews)); "Colleagues are friendly and somehow manage to struggle on despite the huge pressures placed on them." ((in 943 reviews)); "Most of the people are nice and pleasant to work for and staff discount is ok wen u get the extra discount" ((in 681 reviews)); "Staff are friendly and made lots off outside work friends" ((in 519 reviews)); "Good benefits for staff and discounts" ((in 212 reviews))

What are the cons of working at ASDA according to real employee reviews?

"Management is poor had no help once I started and not once checked to see what’s going on." ((in 1045 reviews)); "Can be long hours and tiring" ((in 531 reviews)); "We had another bad manager but they would at least help us if were struggling." ((in 514 reviews)); "No training is provided for these though then you're looked at a bit foolishly for not knowing what to do." ((in 121 reviews)); "No work life balance if you want to advance your career or keep your job." ((in 112 reviews))

Skip to content Skip to footer

Notifications

ASDA

ASDA Counter Assistant reviews

4.1

84% would recommend to a friend

(38 total reviews)

Lord Stuart Rose

Not enough data to show CEO approval

85% positive business outlook

Ratings by category

4.5

Work/Life balance

4.1

Compensation and benefits

4.0

Career opportunities

3.7

Culture & values

3.7

Diversity & inclusion

3.5

Senior management

Counter Assistant employees have rated ASDA with 4.1 out of 5 stars, based on 38 company reviews on Glassdoor. This indicates that most Counter Assistant professionals have an excellent working experience there. ASDA is rated in line with the average (within 1 standard deviation) by Counter Assistant professionals compared to other employers within the Einzel- & Großhandel industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

38 reviews

1.0

Dec 22, 2025

Alright

Counter assistant

Recommend

CEO approval

Business Outlook

Pros

Alright Okay shift times and flexible

Cons

Other rude colleagues Horrendous customers

5.0

Oct 10, 2025

Great

Counter assistant

Recommend

CEO approval

Business Outlook

Pros

Flexible with study Lovely people

Cons

As it was a small team hard to get cover sometimes

4.0

Aug 3, 2025

Great people

Counters assistant

Recommend

CEO approval

Business Outlook

Pros

Flexible working hours Enjoyable work environment

Cons

Had to work at least one weekend shift Not great pay

Viewing 1 - 3 of 38 Reviews

Jobs at ASDA

ASDA reviews FAQs

ASDA reviews ASDA Counter Assistant reviews

ASDA

ASDA Counter Assistant reviews

Ratings by category

Ratings by demographic groups

Reviews by job title

Alright

Great

Great people

Jobs at ASDA

ASDA reviews FAQs

Want the inside scoop on your own company?

Bowls

Followed companies

Job searches

ASDA reviews FAQs

Jobs at ASDA