Is ASDA a good company to work for as a Customer Service Associate?

Customer Service Associate professionals working at ASDA have rated their employer with 4.5 out of 5 stars in 38 Glassdoor reviews. This is a higher than average score with the overall rating of ASDA employees being 3.4 out of 5 stars. Search open Customer Service Associate Jobs at ASDA now and start preparing for your job interview by browsing frequently asked Customer Service Associate interview questions at ASDA .

Does ASDA pay Customer Service Associate employees well?

Customer Service Associate professionals rate their compensation and benefits at ASDA with 3.6 out of 5 stars based on 38 anonymously submitted employee reviews. This is 21.5% better than the company average rating for salary and benefits. Find out more about Customer Service Associate salaries at ASDA.

What are the top reviewed jobs at ASDA?

Sales Assistant (475) , Customer Service (389) , Customer Assistant (350) , Checkout Operator (334) , Store Assistant (317) , Retail Assistant (289) , Sales Associate (281) , Colleague (278) , Section Leader (267) , Shop Assistant (247) , Cashier (218) , Shop Floor Assistant (196) , Customer Service Representative (195) , Store Colleague (190) , Home Shopping Picker (169)

What are the pros of working at ASDA according to real employee reviews?

"The pay is good and some of the staff really know how to team play." ((in 1057 reviews)); "Colleagues are friendly and somehow manage to struggle on despite the huge pressures placed on them." ((in 951 reviews)); "Most of the people are nice and pleasant to work for and staff discount is ok wen u get the extra discount" ((in 680 reviews)); "Staff are friendly and made lots off outside work friends" ((in 505 reviews)); "Good benefits for staff and discounts" ((in 216 reviews))

What are the cons of working at ASDA according to real employee reviews?

"Management is poor had no help once I started and not once checked to see what’s going on." ((in 1040 reviews)); "We had another bad manager but they would at least help us if were struggling." ((in 521 reviews)); "Can be long hours and tiring" ((in 513 reviews)); "No training is provided for these though then you're looked at a bit foolishly for not knowing what to do." ((in 120 reviews)); "No work life balance if you want to advance your career or keep your job." ((in 111 reviews))

Skip to content Skip to footer

Notifications

ASDA

ASDA Customer Service Associate reviews

4.5

94% would recommend to a friend

(38 total reviews)

Lord Stuart Rose

99% approve of CEO

94% positive business outlook

Ratings by category

4.3

Culture & values

4.3

Diversity & inclusion

4.2

Senior management

3.7

Work/Life balance

3.6

Compensation and benefits

2.6

Career opportunities

Customer Service Associate employees have rated ASDA with 4.5 out of 5 stars, based on 38 company reviews on Glassdoor. This indicates that most Customer Service Associate professionals have an excellent working experience there. ASDA is rated 27% above average by Customer Service Associate professionals compared to other employers within the Einzel- & Großhandel industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

38 reviews

4.0

Jun 23, 2025

Decent

Customer service associate

Recommend

CEO approval

Business Outlook

Pros

Lots of hours available. Work is easy. Colleague discounts.

Cons

Standing up all day. Pay is not that high.

1.0

Dec 5, 2024

AWFUL

Customer service associate

Recommend

CEO approval

Business Outlook

Pros

Absolutely awful work environment. Nothing good to say.

Cons

The supervisor danny at this location was a pain in the back very unpleasant to work with.

3.0

Nov 20, 2024

Decent place to work

Customer service associate

Recommend

CEO approval

Business Outlook

Pros

Decent salary for uni students

Cons

Section leaders are always on a power-trip

Viewing 4 - 6 of 38 Reviews

Jobs at ASDA

Customer Delivery Driver

Customer Delivery Driver

Customer Delivery Driver

Service Colleague (Food Services)

Service Colleague (Food Services)

Milton Keynes, England

£13 - £13 /hr

(Employer provided)

View job

ASDA reviews FAQs

ASDA reviews ASDA Customer Service Associate reviews

ASDA

ASDA Customer Service Associate reviews

Ratings by category

Ratings by demographic groups

Reviews by job title

Decent

AWFUL

Decent place to work

Jobs at ASDA

ASDA reviews FAQs

Want the inside scoop on your own company?

Bowls

Followed companies

Job searches

ASDA reviews FAQs

Jobs at ASDA