Upper and Middle management no longer value true orthodontic sales professionals who were the backbone of Align's growth for its first two decades. The sales culture has turned into a micromanaged, CYA, toxic environment. Raising valid concerns and not drinking 100% of the Koolaid are the two fastest ways to get blacklisted. The tenured, skilled reps are being pushed out and are being replaced with recent college grads who they can pay less. Only a handful of us managers and reps remain with more than 10 years experience at Align, a vast majority of Sales now has less than 5 years tenure.
While customers have always loved the products, they hate doing business with Align. Align's arrogance and self-serving tactics over the years are well known amongst orthodontists and dentists. Now that there are true competitors with viable products in the marketplace, Align's relationship with the industry and lack of innovation for orthodontic specialists is driving business to the competition. Invisalign's premium pricing is a significant issue that is exacerbating the issue.
The definition of a boys' club with an "above the law" mentality. A historically sexist environment where male chauvinistic management always seems to be promoted.
