Pros
The people are great. Leadership is not.
Cons
If you’re a creative, strategist, or design practitioner considering a role at Designit, I strongly urge you to reconsider — especially in light of their recent policy shift that ties utilization directly to performance. While this may sound like a standard metric on paper, it’s a deeply flawed approach for anyone working in the creative or consulting space. Utilization is not always within the control of individual team members — especially when project availability, resourcing decisions, or client delays are dictated by leadership. Holding people accountable for billable hours when there’s no billable work available is not only demoralizing, it’s bad business and worse ethics. What’s more troubling is the context: Designit’s parent company, Wipro, is known for erratic management, poor communication, and treating people as headcount, not talent. This new “performance” policy appears to be a thinly veiled attempt to quietly push people out without calling it a layoff. By doing this, Wipro/Designit can avoid triggering the WARN Act, skip severance, and potentially limit unemployment payouts — all while framing it as individual underperformance. This is not how a true creative agency treats its people. It’s how a corporation in decline shields itself from legal and financial responsibility. There are plenty of firms out there that value craft, collaboration, and culture — this just isn’t one of them anymore.
