5.0
Jun 12, 2008
Recommend
CEO approval
Business Outlook
Pros
Nokia is clearly the market leader globally in mobile communications. Its move to transform into a services company is managemenst anticipation of the market. In many markets around the world it is the No 1 brand and market leader.
Cons
Nokia is sometimes slow to respond to competitors, but when it does it quickly overtakes them. In the North American market where the mobile operators control the value chain and technology is fragmented, Nokia is not as strong as it is in other markets. A lot of the management positions are held by Finns or are based in Helsinki which limits career opportunities.