The problem with Wells Fargo retail bank is the whole idea of "two and ten." I get sales and I'm all for being aggressive but the fact of the matter is, that banking is a relationship based business and selling a bunch of "widgets" doesn't work. Based in an affluent neighborhood getting 2 checking accounts per day can be next to impossible. Really we have come to the point where we have to sell "internet checking accounts," "travel checking accounts," and don't forget the "bill pay account" None of these lead to customer loyalty which is ultimately what banking is about. The fact of the matter is that Wealthy clients will stay with a bank based on customer service and rates, not having eight products which include online banking, bill pay and a debit card. I have seen more money flow out of the bank due to low rates than I have seen new accounts open. Management encourages poor behavior by rewarding those who game the system. The only problem with this is that I wonder how much money this bank loses due to the fact that checking accounts get opened and closed on a quarterly basis. If someone loses a check, guess what that's a new account even though every banker knows they transfer account. Having trouble with overdrafts. Let's close out your old account and open up a new one so we can start with a clean slate. Lost a debit card, let's close it out and order a new one, solution. You're in college and and your broke, have you thought about opening up a bill pay account. Never mind that you can't keep track of one let's open up another one, that we'll close out once you overdraft it. Have a relative who lives in another country that you barely know. Lets set up an express send, Solution! Have a savings account that earns a lower rate, well let's close that one out and open up a higher earning savings account, Solution. Oh and don't forget to jump into January, where you'll absolutely have to annoy you're friends and family by opening up 10 accounts on January 1st, but it's cool you'll close them out at the start of the quarter and they'll never receive fees. Management we'll love you, throw you a party and the company as a whole will lose money as these new accounts will never be used, what a waste of paper, checks, and data storage space. Oh and by the way let's hire more bankers than tellers at higher paying salaries even though traffic is non existent.
P.S. How are you tracking.......?
