Criteo Sales Manager interview questions

The interview process comprised 4 stages: 1) phone interview with HR (CV screening, personality fit, general knowledge of the company); 2) analytical test (20 minutes 8 questions about Click through rate (CTR), Conversion rate, Cost per click (CPC), Cost per mile (CPM, eCPM), A/B test, incremental margin); 3) phone interview with a sales manager (here you need to be prepared to be challenged with questions like "sell me your product", "now sell me Criteo" and you need to have a clear understanding of Criteo business model -> CPC vs. CPA,CPM) 4) Sales pitch in front of the managers (you will be asked to prepare a powerpoint presentation about Criteo and present it to the managers who will pretend to be a fictitious potential client. It will be a pure negotiation as you will need to "close" this fictitious client at the end by agreeing on a budget to spend for the advertising campaign) TIP: Be concise and effective!