Procter & Gamble Brand Manager interview questions

The interview process started with a phone interview (it was supposed to be in person, but weather caused transportation issues for the interviewers). The questions were all behavioral/fit questions -- tell me about a time when ... etc. etc. The second part of the interview was a test - much like the GMAT but with spacial orientation, IQ sort of stuff. The third round of the interview was another phone interview with more behavioral questions and specific questions about brands I liked, why they work well, advertising campaigns that are successful etc. I did not receive the offer (probably because at the end of the day I'm not that committed to brand management and was shaky on my brand knowledge).