Salesforce Asia with its only office in Singapore has witnessed a very poor management performance since the beginning of 2019.
Portfolio:
Despite the overwhelming strength of the Salesforce portfolio, Service Cloud (the customer service centred arm of their CRM) is the only well performing product. Sales Cloud, Marketing Cloud (dubbed the "Attrition Cloud" by sellers because clients tend to cut relation with Salesforce after unsuccessful deployments), MuleSoft, and even the latest promising acquisition of Tableau have not received enough management attention to deliver proper results.
Values:
Salesforce has an outstanding set of values with their 1-1-1 model giving value back into the communities (1% equity, 1% of employees' time, 1% of their products.
Also, the concept of the "Ohana" is a unique criteria. Ohana is Hawaiian and means "family". Employees, clients, partners, and the whole ecosystem are regarded a part of that family. Unfortunately, many employees in Singapore will not be able to testify that family ambience. Start from April 2019 numerous sellers have been hired to serve the ASEAN market out of Singapore (based in Singapore, working in Indonesia, Philippines, Malaysia, Vietnam, Thailand) with the effect that territories have been mutilated and numbers have become difficult to achieve. At the same time it has been announced that representations would be established in the ASEAN countries (see above). But no communication has been made as to what would happen to the Singapore employees serving those countries when the changes would come into effect. Start from August 2020 people have been fired by HR without prior conversations from line of business and been given 2 months notice (the author of this review not being one of them). Others have been offered up to 60% pay cuts to change their Singapore contracts into local contracts in the respective countries, if they would not accept, their employment contracts would be terminated.
Client engagement:
Despite putting the client in the centre of everything, Salesforce has not helped many clients that were severely hit by the Covid-19 pandemic. Requests had to be handled by the Account Executives and cases have been dragged along months to finally tell the clients that no reductions in their contract commitments would be approved even though those very clients just had lost 30% + of their workforce.
