Procter & Gamble Assistant Brand Manager interview questions

For a marketing position, you are interviewed by a marketing employee as opposed to a HR manager. They are really friendly and are looking for proof of leadership and ask questions to see how you think. They ask you to follow the "Context, Action, Result" formular when giving your answers

i was an out of state candidate who applied online to P&G -filled out online application -did the reasoning online test -did the personality profile -did 2 phone interviews -got invited to do a face to face -took the infamous P&G(MAT) test. wasn't too bad -also took a wonderlic (i THINK, can't recall 100%) -interviewed with 4 people and it included lunch