Procter & Gamble Associate Brand Manager interview questions

The interview process is rather straight forward. The application is followed by an invitation to take an online test (logic test and success drivers). There are many examples available on the net and although the test is not hard, it's advisable to spend a bit of tome going through examples of the logic/reasoning test and reading up on the success drivers. Same goes for the written test, which is not particularly hard, but one needs to be fast to be able to finish. I had 2 interviews, which were very pleasant and fully success driver based, no marketing questions. Answering questions with the CAR model (Context, Action, Result) is certainly appreciated .

Typical STAR behavior-based interview with each question starting with "tell me about a time". One aspect that was interesting, and borderline inappropriate, was the probing of my personal life as to whether I was married with children. The questions were on the familiar subjects about leading, process, difficult situation and co-worker, and success. The main interviewer seemed very disinterested and pre-occupied, which made it extremely difficult to connect. The panel lasted, maybe, a half-hour and the rest of the day consisted of meeting current ABMs, a test (the P&GMAT), and concluded with a very nice tour. The people seem very engaged in their jobs. It also appears that groups move very often, in terms of building geography. We got to see the famed boardroom, as well as the "museum". The environment felt comfortably conservative. There is clearly a cloud of tradition, but this seems tempered by youth and the winds of changing market dynamics and opportunities. The promote from within philosophy is and will be a challenge for mid-career professionals, or career-switchers with substantial work experience.