Pros
Our People -- At Optym, our team members hail from 20 countries across six continents, bringing together a wide range of ethnic, cultural and educational backgrounds. This diversity fosters an atmosphere of cooperation, understanding and openness to new ideas and perspectives. With over 50 PhD and 100 MS credentialed employees we believe that we have some of the smartest people on the planet. However, even with the smartest, hardest-working team members around, a company cannot succeed without a solid set of core values at its heart. Every action we take is guided by honesty, bravery, teamwork and growth. We believe that applying these values to our efforts every day enhances the lives of our clients, our colleagues and our communities. Our Product -- Optym builds next generation software in the fields of decision automation and optimization by utilizing the latest techniques available in the fields of operations research and computer science. Our solution approach consists of modeling the movements of entities (planes, trains, trucks, etc) in time-space networks and developing specialized algorithms that optimize these movements. We develop industry-leading intelligent solutions for companies to reduce their operational costs, increase their profitability and improve service quality. For example, last month Optym won “Best In Show” at “FreightWaves Live!” where we had 80,000 viewers watch us route 1,000 shipments in less than a minute during our RouteMAX demo.
Cons
Brand Awareness -- We realize that brand awareness does not happen overnight. But at Optym we are committed to expanding and educating our existing audience on what makes our company the industry standard. We will be seeking to develop and build upon our current branding through an ongoing comprehensive marketing strategy as well as creating a stronger presence on social and offering a more personal experience with the company through engagement with people that work there (like myself!).